Director of Brand & Marketing
Traverse City, MI
Our client is seeking a Director of Brand & Marketing to lead the strategy and execution of a growing specialty food brand known for its gourmet ingredients. This role sits at the center of the business, connecting retail, e-commerce, and wholesale channels through a unified marketing approach. As a key member of the leadership team, this individual will drive brand growth, customer acquisition, and revenue performance while building the structure, team, and systems needed to scale.
Why You Should Apply
Lead brand strategy for a premium, experience-driven consumer product company
Directly impact growth across various channels
Build and develop a marketing team while creating scalable systems and processes
Support a collaborative, entrepreneurial environment with strong cross-functional partnerships
What You'll Be Doing
Develop and execute an integrated marketing strategy aligned with growth goals
Lead digital marketing efforts across e-commerce, email, and social channels
Partner with retail teams to increase traffic, in-store engagement, and sales
Drive customer acquisition, retention, and overall brand awareness
Identify and execute partnerships to expand market reach
Manage marketing budget, campaigns, and performance metrics
About You
Bachelor's Degree in Marketing or related field
7+ years of marketing experience in a B2C environment
Experience leading teams, managing budgets, and driving accountability
Strong digital marketing and analytical capabilities